The Hidden Playbook of Enterprise UX
Mastering SaaS Product Design, Embracing AI Workflows, and Growing into an Indispensable Designer


The Hidden Playbook of Enterprise UX is a field guide for junior and mid-level designers who want to break past surface-level craft and grow into true product partners.
The book unpacks the realities of designing inside enterprise SaaS — the messy workflows, political constraints, cross-team dependencies and constant negotiation that most UX books don’t talk about.
It covers how to think beyond screens and features, how to design systems that scale, how to collaborate effectively with product and engineering and how to use AI responsibly without losing your judgment.
The goal is simple: give designers the mental models, habits and practical tools that accelerate the path to Senior, Staff and Lead roles.
The book is currently in production and coming soon.

Social: